Apple Rumors

Rumors from Apple’s next big iPhone event, which might include an iPhone 11 Pro, new Apple Watch ceramic and titanium models, an update to the cheaper iPhone XR, and more.

iOS 27 might add a lot more customization to the Camera app

Stevie BonifieldMay 12

Terrence O'BrienMay 10

Liquid Glass tweaks in macOS 27 could fix readability issues.

If you’re hoping Apple will reverse course, hate to break it to you: it ain’t happening. That said, the company could address some of its most glaring issues, including transparency and shadows that make text-heavy areas harder to read on desktop. According to Mark Gurman:

Liquid Glass itself isn’t going away, as I’ve said before. It’s simply being refined. I also expect iOS 27 and iPadOS 27 to include a range of interface tweaks, though nothing will be too dramatic. The goal is more of a cleanup and refinement effort aligned with the company’s wider push to polish its software this year.

Apple could let you pick a favorite AI model in iOS 27

Stevie BonifieldMay 5

Terrence O'BrienApr 26

The long rumored foldable iPad may never see the light of day.

Apple has supposedly been working on a folding tablet since at least 2023. The rumored release has slipped from 2024, to 2026, to 2028, to 2029, and now, according to Mark Gurman, it might not happen at all. While it was a priority for incoming CEO John Ternus, its future is now in doubt:

Foldable iPad: Apple has been working on a roughly 20-inch foldable iPad. This device has been a Ternus priority but may end up being a wacky experiment that doesn’t see the light of day, according to several people who have worked on it.

John Ternus is taking over from Tim Cook as Apple’s CEO

Richard LawlerApr 30

Stevie BonifieldApr 15

The iPad Air could get an OLED upgrade next year.

Apple added an OLED display to the iPad Pro in 2024, and Apple Insider points out this ET News report suggesting the Air could be next, in the first half of 2027. A rumor last year from Bloomberg, however, suggested it would come after an OLED iPad Mini upgrade in 2026.

iPad Air with OLED now expected to have an early 2027 launch

[Apple Insider]

Terrence O'BrienApr 12

Apple is reportedly testing four different designs for its smart glasses.

The next big product category Apple is supposedly tackling is display-free smart glasses to rival Meta’s. But the design has yet to be locked in, according to Cupertino whisperer Mark Gurman. The company might launch some or all four of the designs under consideration:

A large rectangular frame, reminiscent of Ray-Ban Wayfarers
A slimmer rectangular design, similar to the glasses worn by Apple Chief Executive Officer Tim Cook
Larger oval or circular frames
A smaller, more refined oval or circular option

Apple AI Glasses Will Rival Meta’s With Several Styles, Oval Cameras

[Bloomberg]

Terrence O'BrienMar 29

Apple’s third-party Siri Extensions could lead to an AI App Store.

We knew Apple would let people hook Siri into the chatbot of their choice. But the latest installment of Mark Gurman’s Power On hints at something bigger. The company is “opening Siri and Apple Intelligence to third-party services.” Extensions will have a dedicated App Store section, making it hard to believe Apple will stop at just a couple of chatbots.

A cornerstone of this strategy is the upcoming iOS 27 Extensions feature, which will let users install third-party AI chatbots beyond ChatGPT and run them inside Siri. This feature will have its own dedicated App Store section, effectively creating an AI App Store. It will be a marketplace of sorts for third-party AI integrations.

Apple will reportedly allow other AI chatbots to plug into Siri

Emma RothMar 26

Apple is testing a standalone app for its overhauled Siri

Andrew LiszewskiMar 24

Apple could put ads in Maps as soon as this summer

Emma RothMar 23

Apple’s WWDC 2026 event starts June 8th

Richard Lawler and Jess WeatherbedMar 23

iPhone Fold rumor: iPad-like multitasking, but no iPad apps and no Face ID

Emma RothMar 11

Apple smart home display rumors now point to a fall launch with iOS 27

Richard LawlerMar 9

Apple is going high-end with new ‘Ultra’ products next

Terrence O'BrienMar 8

Apple’s website leaks MacBook ‘Neo,’ which could be its new cheaper laptop

Stevie BonifieldMar 3

Terrence O'BrienMar 1

Apple’s touchscreen MacBook Pro won’t be some sort of iPad hybrid.

MacBook will get more touch-friendly before 2026 is out, and there’s supposedly a foldable 18-inch iPad in the works, but Apple has no intention of merging the two product lines anytime soon. Execs have remained steadfast in their dedication to keeping the two things separate. According to Bloomberg’s Mark Gurman:

The company argues that it produces better devices by separating the categories, but there’s also a business consideration. Internally, executives believe that a hybrid plan would hurt sales. Apple generates roughly $30 billion annually from each category, adding up to $61.7 billion last year. That’s a hugely material slice of its overall business.

Richard LawlerFeb 26

Tim Cook teases new Apple launches starting Monday morning.

Rumors of an Apple product launch event next week look confirmed, now that Tim Cook is posting about a “big week ahead,” with a short video clip of someone swiping around Apple’s logo. So, new MacBook Pros, probably some new iPads, and maybe the rumored iPhone 17e?

We’ll find out soon.

The iPhone 17e could launch soon with MagSafe and an A19 chip

Terrence O'BrienFeb 8

Terrence O'BrienFeb 1

Upgraded MacBook Pros could be just around the corner.

Mark Gurman says in the latest edition of the Power On newsletter that the slightly spec-bumped MacBook Pros (not the touchscreen OLED models) should launch as part of the macOS 26.3 release cycle. That means he expects them to hit shelves before the end of March.

All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips. I’m told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from February through March. Another sign that an upgrade is coming: Supply of the current high-end MacBook Pro models has tightened significantly in Apple’s online store.

Apple aims to keep iPhone 18 price flat in face of RAM shortage, Kuo says

Emma RothJan 28

Apple is reportedly working on an AirTag-sized AI wearable

Emma RothJan 21

Apple is turning Siri into an AI bot that’s more like ChatGPT

Emma RothJan 21

Thomas RickerDec 24, 2025

Apple’s foldable gets Prossered.

It’s unclear if Jon Prosser — Apple rumor monger and target of that Cupertino lawsuit — has his own sources, or is just regurgitating as fact reporting already done by the likes of Mark Gurman and Ming-Chi Kuo. Nevertheless, this video is a good summary of where rumors of the foldable iPhone have coalesced, less than a year before its supposed release.

Richard LawlerDec 8, 2025

Apple hardware vp Johny Srouji reportedly tells staff “I don’t plan on leaving anytime soon.”

After a string of exec departures from Apple, Bloomberg’s Mark Gurman reported a few days ago that Srouji, who oversees the chips that have helped iPhones, Macs, and other devices lead their categories, had discussed leaving for another company.

Today, Gurman reports the exec sought to calm employees, sending a message to his division that said “I love my team, and I love my job at Apple, and I don’t plan on leaving anytime soon.”

Apple Chip Chief Tells Staff He’s Not Leaving ‘Anytime Soon’

[Bloomberg]

Apple’s chip chief might be the next exec to leave

Terrence O'BrienDec 6, 2025

Terrence O'BrienNov 23, 2025

Maybe Tim Cook isn’t preparing to retire.

Last week, rumors started flying that Tim Cook might step down as CEO next year and be replaced by John Ternus, Apple’s senior vice president of hardware engineering. Well, Bloomberg’s Marc Gurman says, not so fast. He claims those reports are simply false, and that while the company is certainly planning for Cook’s eventual retirement, it’s unlikely to happen in 2026.

Gurman:

Yes, Apple will eventually have a new leader. And, yes, it’s probably Ternus. But unless there is some unexpected event that forces Cook to step down sooner than planned, that moment is not at hand.

Terrence O'BrienNov 16, 2025

The Mac Pro just isn’t important to Apple anymore.

According to Bloomberg’s Mark Gurman, the company doesn’t see the high-end desktop as a key part of its lineup. It hasn’t been updated with any regularity since 2013, moving to Apple silicon belatedly in 2023 with the M2 Ultra. Over two years later, it remains unchanged. Gurman says not to expect a significant update in 2026 either, with the M4 Ultra chip and its corresponding Mac Pro model being cancelled.

Apple has largely written off the Mac Pro. The sentiment internally is that the Mac Studio now represents both the present and future of Apple’s professional desktop strategy.

Apple’s iPhone Overhaul Will Reduce Its Reliance on Annual Fall Spectacle

[Bloomberg]

Tim Cook could step down as Apple CEO next year

Terrence O'BrienNov 15, 2025

Apple helped kill netbooks. Will it bring them back?

Terrence O'BrienNov 8, 2025

Apple is planning to use a custom version of Google Gemini for Apple Intelligence

Emma RothNov 5, 2025

Apple’s OLED transition could come with a more expensive iPad Mini

Emma RothOct 29, 2025

Stevie BonifieldOct 21, 2025

Apple’s rumored foldable 18-inch iPad is delayed until 2029 due to “engineering challenges.”

Don’t expect a foldable iPad to quickly follow Apple’s lightly refreshed M5 iPad Pro, as the project is reportedly delayed, according to Bloomberg’s Mark Gurman.

His sources indicate that, unlike the rumored foldable iPhone, the $3k Mac-like tablet is tied up in development issues, around its weight, features, and OLED display.

Apple’s Planned Foldable iPad With 18-inch Screen Hits Development Snags

[Bloomberg]

MacBook Pro rumor points to OLED, touchscreen upgrades next year

Richard LawlerOct 17, 2025

Richard LawlerOct 12, 2025

Apple’s future smart glasses could have two separate UIs.

Another tidbit from Mark Gurman’s Power On newsletter further explores the rumor he’s reported about Apple shifting resources from a Vision Pro follow-up to something more like Meta’s Ray-Ban Display:

The smart glasses are also likely to run the Vision Pro’s operating system, visionOS... A future device could operate the full version of the OS when it’s paired with a Mac, and then switch to a lighter, more mobile-friendly interface when it’s linked to an iPhone, I’m told.

Terrence O'BrienOct 12, 2025

M5 MacBook Pros could be coming as early as this week.

In his latest installment of the Power On newsletter, Mark Gurman claims that it’s “likely” the base model M5 MacBook Pro will hit Apple stores this week. He expects them to be announced alongside M5 iPad Pros and a slightly updated Vision Pro.

Inside Apple’s Pivot From a ‘Vision Air’ Headset to Meta-Like Smart Glasses

[Bloomberg]

Richard LawlerOct 10, 2025

Apple’s reportedly close to acquiring talent from ‘ambient AI’ startup Prompt AI.

CNBC reports Seemour maker Prompt AI is in late-stage talks over an acquihire by Apple, “likely” joining the Apple Home division.

Seemour’s ambient intelligence (more on that topic here) promised alerts and summaries of action caught on camera feeds, which could be useful for Apple’s rumored security camera and HomeScreenPod.