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Mia Sato

Mia Sato

Features Writer, The Verge

Features Writer, The Verge

Mia Sato is a reporter at The Verge covering tech companies, platforms, and users. Since joining The Verge in 2021, she’s reported on the war in Ukraine and the spread of propaganda on TikTok; Elon Musk’s takeover of Twitter; and how tech platforms and digital publishers are using artificial intelligence tools. Sato has written about tech platforms and communities since 2019. Before joining Vox Media she was a reporter at MIT Technology Review, where she covered the intersection of technology and the coronavirus pandemic. Prior to that she served as the audience engagement editor at The Markup. As a freelance reporter, she’s written about the subversive Hmong radio shows hosted on conference call software, online knitting activism, and the teens running businesses in Instagram comment sections. Her work has appeared in outlets like The New Republic, The Appeal, and Chicago Magazine. She is based in Brooklyn. Got a tip? Contact her at mia@centraltech.webbfinanceiro.com or on Signal at miasato.11.

More From Mia Sato

Mia Sato
Mia Sato
Use Kalshi code VERGE for a $10 bonus.

Just kidding! But some news organizations are offering prediction market affiliate codes — and publishing thousands of stories pushing gambling deals. Popular Information reports that news orgs owned by Advance Local (including The Oregonian and The Cleveland Plain Dealer) are on track to run more than 14,000 pieces of “gambling slop” this year promoting deals for sportsbooks, casinos, and prediction markets like Polymarket and Kalshi.

Mia Sato
Mia Sato
The Iran war is affecting another kind of chip.

Calbee, the Japanese snack company, is temporarily switching its packaging on some items to grayscale, citing “supply instability affecting certain raw materials amid ongoing tensions in the Middle East.” CNN reports that it wasn’t clear what component was at risk — but it’s just the latest industry to feel the pinch as a result of the US and Israel attacking Iran in February.

Image: Calbee
Mia Sato
Mia Sato
TikTok wants travelers to book their trips through the app.

Starting today, US users will be able to book hotels, tours, and ticketed experiences directly in the app. Travel content is a major category on the platform, so it makes sense for TikTok to want a hand in the actual booking process, not just discovery. Content creators will also be able to earn commissions from reservations made through their content.

TikTok app screens showing a hotel in San Fransisco tagged in a video. The user is then able to book a stay through TikTok.
Image: TikTok
Who is the Palantir chore coat for?

The data mining company with extensive defense contracts is making merch to signal which side you’re on.

Mia Sato
Mia Sato
Mia Sato
Who’s paying for these Perplexity ads?

Earlier this week I wrote about the social media “clippers” that get paid to semi-covertly promote podcasts, TV shows, and other media through anonymous accounts. One of the clipping campaigns was for Perplexity AI — but nobody can tell me who, exactly, is responsible for the clips:

Reached via email, Perplexity distanced itself from clipping company Vyro, with spokesperson Jesse Dwyer saying Perplexity “has no knowledge” of the company and “takes any unauthorized use of the Perplexity name or logo very seriously.” When asked to confirm Perplexity had not run or authorized clipping campaigns, Dwyer initially stopped responding to The Verge. After publication, Dwyer told The Verge it was “not accurate” to say Perplexity launched the clipping campaign.

So who did?

Your feed is overrun with clips — this is the cutthroat community of ‘clippers’ behind it

They cut up podcasts, videos, and events into infinite shorter versions. How long can it last?

Mia Sato
Mia Sato
Mia Sato
Polymarket’s top 0.1 percent.

A Wall Street Journal analysis of 1.6 million accounts on the prediction market platform found that just 0.1 percent of accounts are raking in 67 percent of profits. Most Polymarket and Kalshi users are losing money — and the platforms continue to try to use journalists and influencers to bring in customers.

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