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Thomas Ricker
Lame loses his sparkle.

TikTok star Khaby Lame sold his personal brand to a small, relatively unknown company called “Rich Sparkle Holdings.” Instead of handing him $975 million in cash, they paid him in stock. Fans piled in, causing the price to skyrocket, briefly making Lame a paper billionaire (several times over) before the price plummeted. It’s now looking suspiciously like a “pump-and-dump” scheme, causing trading apps to freeze the stock. 🤷‍♂️

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