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YouTube

YouTube launched in 2005 as a video sharing platform, and was acquired by Google (now Alphabet) in 2006. It has built an entire community of creators that run channels dedicated to topics like gaming, tech reviews, and beauty. It also houses news videos and entertainment such as music videos, movie trailers, and clips from late-night TV shows.

YouTube’s rapid growth has not been without problems. YouTubers typically make money from ads that run in front of their videos, but if they break the platform’s rules, their channels and videos can be demonetized. Executives and moderators have worked to combat harassment, misinformation, terrorist propaganda, hate content, and other abuse.

The Verge runs two YouTube channels, The Verge and Verge Science.

Nick Statt
Nick Statt
Decoder is now a video podcast.

We’re very excited to announce that Decoder is now officially on YouTube. So if you prefer to watch and not just listen to your podcasts, you can head over to youtube.com/@decoderpod and subscribe to our new channel, where we’ll post new full-length interviews every Monday.

Our first episode, featuring Zocdoc CEO Oliver Kharraz onstage at the TechFutures conference in New York City, is available now. Check it out, like and subscribe, and tell us what you think.

Richard Lawler
Richard Lawler
YouTube, YouTube TV, and YouTube Music are back after an outage blanked out streams internationally.

After about an hour or so of reports from around the world of problems with YouTube, the video streaming platform is back online, and a support forum post confirms the issue is now resolved.

The only problem left now is for people criticizing its newly updated and now more transparent video player.

YouTube has a new video playerYouTube has a new video player
Jay Peters
Dominic Preston
Dominic Preston
That’s literally what the law is for.

California is banning streaming ads that are louder than the content around them, bringing streamers in line with broadcast TV. But as some ask whether Big Government has gone too far this time, we say: No, obviously not!

Hoto:

You can just do that? You can just ban things because they’re loud, purposeless and annoying??

Get the day’s best comment and more in my free newsletter, The Verge Daily.

Emma Roth
Emma Roth
Delta brings YouTube videos on board.

The airline now offers a selection of ad-free YouTube videos, podcasts, and music playlists in case you forget to download a movie on your phone. That includes content from some of the platform’s most popular creators, including MrBeast, Nick DiGiovanni, Kinigra Deon, Michelle Khare, and others.

Mia Sato
Mia Sato
How MrBeast makes — and blows — money.

MrBeast is the face of the content creator industry; he’s the exception, not the rule, going from being a guy online to a household name. His business is also increasingly not in YouTube videos but in chocolate bars, snack boxes, and more.

Bloomberg goes deep into the finances and strategies of MrBeast’s empire and how the thing he is most known for is losing him money.

YouTube wants you to go liveYouTube wants you to go live
David Pierce
David Pierce
David Pierce
Someone build this, please.

I’ve long wanted a way to quickly switch between watching, listening to, and reading a YouTube video, depending on how I want to consume it. Turns out, Automattic CEO Matt Mullenweg wants the same thing:

Many [videos] are essentially like podcasts, and from a product perspective, I think we need to figure out how to sync and allow seamless movement between watching, listening, or reading transcripts

Mullenweg runs a bunch of businesses that could totally make this happen, just saying. I really hope someone does build it.

Jay Peters
Jay Peters
YouTube is going to let more creators add audio tracks in multiple languages to their videos.

The feature will expand to “millions of creators over the coming weeks,” YouTube says.

Emma Roth
Emma Roth
Time to get Hype.

Nearly one year after announcing its new “Hype” button, YouTube is rolling it out to 39 countries, including the US, UK, Canada, Australia, and others. The feature is meant to help highlight smaller creators by letting fans “hype” videos that will then appear on a dedicated leaderboard.

Richard Lawler
Richard Lawler
Is YouTube’s Shorts experiment using AI or just upscaling?

As reported by the BBC and Rhett Shull, some creators have noticed their YouTube Shorts videos look... enhanced, possibly by AI.

YouTube’s Rene Ritchie says the experiment is “using the kind of machine learning you experience with computational photography on smartphones,” not generative AI. What do you call it?

Emma Roth
Emma Roth
Paramount’s “full movie” YouTube stream of Mission: Impossible - The Final Reckoning transmits the script in Morse Code.

Yes, Paramount just trolled everyone waiting for its Mission Impossible livestream and links you to purchase the movie online instead.

Emma Roth
Emma Roth
Could the Oscars come to YouTube?

Maybe not anytime soon.

Bloomberg’s Lucas Shaw reports that YouTube has looked into acquiring the rights to the Oscars, which is set to air on ABC through 2028.

Emma Roth
Emma Roth
YouTube’s age assurance checks start today.

The platform announced earlier this month that it will begin to use AI to detect users under 18 and automatically apply restrictions to their account. If it incorrectly identifies someone as underage, YouTube will ask for the user’s government ID, credit card, or a selfie to verify their age.

Dominic Preston
Dominic Preston
$100 to take your video down.

That was EV accessory manufacturer Hansshow’s offer to YouTuber Branden Flasch, after he posted a pretty damning takedown of their “Dangerous, useless and overpriced” charging adapter.

Believe it or not, the apparent attempted bribe was only the opening gambit in a conversation that goes on to include accusations of corruption, plenty of profanity, and arguing the adapter must be safe because Flasch didn’t die. You’re gonna want to read this for yourself.

Emma Roth
Emma Roth
YouTube removed thousands of channels tied to Chinese and Russian propoganda networks.

The full report, which you can find here, shows that Google’s Threat Analysis Group (TAG) terminated almost 11,000 channels between April and June of 2025 as part of an investigation into “coordinated influence operation campaigns.”

The mass removals included over 7,700 channels with ties to China, and 2,000 linked to Russia, as reported by CNBC.

Elizabeth Lopatto
Elizabeth Lopatto
Welcome back to the new season of the Trump show.

We’ve talked before about the funhouse-mirror-alternative-reality that Trump (and Musk) have built. JP Brammer, who watches much more YouTube than I do, notes something weird is going on in content land — it seems Donald Trump has lost control of the plot. NBC’s Brandy Zadrozny, writing from a more anxious angle, seems to agree. Content has now outpaced reality. I guess we’re going to find out by how much.

May the Beast You Rode in on Eat You Alive

[johnpaulbrammer.substack.com]

Jay Peters
Jay Peters
YouTube is raising the minimum age for live streaming.

As of July 22nd, teens will have to be at least 16 years old to live stream on the platform, according to a support post. If a teen 13-15 years old wants to appear in a live stream, they’ll have to have to be “visibly accompanied” by an adult.

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